What is video advertising?

Video ads offer a cost-effective alternative to traditional TV advertising. They offer a unique opportunity to captures diverse, tech-savvy audiences. These ads run before, during, or after a video stream on the internet, and are a crucial component of any broad marketing strategy.

Primary video ad types


In-stream video ads can be served before (pre-roll), during (mid-roll), or after (post-roll) streaming video content requested on demand by the user. Usually, video ads tend to be contextual and resonate with the interest of the viewer of specific video content.


Out-stream video ads can be inserted within content (such as articles), as native, in-feed, or interstitial ads. They are usually auto-play and begin muted. The user has the option to turn the volume on and expand the ad.


This is a high-impact video format which offers a full-screen layer covering the entire screen. They appear during natural transition points between screens within the flow of apps or websites. Interstitial ads are an excellent resource for brands hoping to make a big impact.

Why use video ads?

Brand lift

Video ads promote a deeper level of engagement with your brand by providing personal audio experiences that drive key advertising metrics and enhance brand lift.

Reach unique audiences

Video ads help advertisers extend their messaging to a growing audience of highly focused users while they are interacting with their favorite content in-home and on-the-go.

Measure results quickly

Video ad metrics provide useful insights into the success of certain messages and calls to action. Brand IQ is uniquely positioned to help advertisers understand the ad metrics and implement optimizations quickly and accurately.


Decrease cost & time

Video ads help advertisers reach target audiences at a smaller cost, using fewer resources and production time compared to other media types.

Enhance brand safety

Video ads provide access to high-quality inventory, non-skippable ads, and in-app listening that diminish fraudulent activity. They are usually run by premium platforms with curated content.

Support local artists

Video ads enable advertisers to make a meaningful difference by supporting local talent and encouraging artists to stay independent.

We add additional value
for every advertising dollar.

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