What is video advertising?
Primary video ad types
In-stream
Out-stream
Interstital
Why use video ads?
Brand lift
Video ads promote a deeper level of engagement with your brand by providing personal audio experiences that drive key advertising metrics and enhance brand lift.
Reach unique audiences
Video ads help advertisers extend their messaging to a growing audience of highly focused users while they are interacting with their favorite content in-home and on-the-go.
Measure results quickly
Video ad metrics provide useful insights into the success of certain messages and calls to action. Brand IQ is uniquely positioned to help advertisers understand the ad metrics and implement optimizations quickly and accurately.
Decrease cost & time
Video ads help advertisers reach target audiences at a smaller cost, using fewer resources and production time compared to other media types.
Enhance brand safety
Video ads provide access to high-quality inventory, non-skippable ads, and in-app listening that diminish fraudulent activity. They are usually run by premium platforms with curated content.
Support local artists
Video ads enable advertisers to make a meaningful difference by supporting local talent and encouraging artists to stay independent.
