What is video advertising?
Video ads offer a cost-effective alternative to traditional TV advertising. They offer a unique opportunity to captures diverse, tech-savvy audiences. These ads run before, during, or after a video stream on the internet, and are a crucial component of any broad marketing strategy.
Primary video ad types
In-stream video ads can be served before (pre-roll), during (mid-roll), or after (post-roll) streaming video content requested on demand by the user. Usually, video ads tend to be contextual and resonate with the interest of the viewer of specific video content.
Out-stream video ads can be inserted within content (such as articles), as native, in-feed, or interstitial ads. They are usually auto-play and begin muted. The user has the option to turn the volume on and expand the ad.
This is a high-impact video format which offers a full-screen layer covering the entire screen. They appear during natural transition points between screens within the flow of apps or websites. Interstitial ads are an excellent resource for brands hoping to make a big impact.