Founded in 1999, PolyComp is a leader in wholesale distribution of computer equipment in Eastern Europe. As the digital landscape evolved, they recognized the need to expand their reach and drive online engagement with retailers.
Viewability
0%
Higher CTR
0x
Longer sessions
0%
Industry
Retail
Objective
Brand awareness
Media
Display, Social
The challenge
A growing challenge: As online competition grew and consumer behavior evolved, PolyComp needed to break through the digital noise and connect with key B2B clients.
Brand IQ stepped in with a bold approach. We created a customized strategy tailored to PolyComp’s goals, ensuring smooth execution from start to finish. We built performance-tracking landing pages and directed traffic to PolyComp’s retail partners, providing real-time insights for continuous optimizations.
Key results
88% higher viewability;
2x improvement in CTR;
11% longer user sessions;
Real-time reporting and full transparency.
The solution
We executed a high-impact programmatic strategy, using rich media, third-party audience segments, and keyword optimization. The campaign targeted B2B audiences through open auctions, enhanced with LinkedIn and search ads.
Targeting the Right Audience: PolyComp’s high-end computers appealed to tech enthusiasts. We pinpointed this audience, optimized continuously, and experimented creatively, resulting in double the Click-Through Rate (CTR) and halving the Cost Per Click (CPC).
Social Media Approach: On LinkedIn, we tailored designs and targeting strategies to engage a business-focused audience, resulting in 11% longer session durations and a 10% lower dropout rate compared to search traffic.
Campaign Timing: We carefully timed the campaign to match the audience’s shifting behaviors, delivering ads that resonated with their new habits and driving significant ROI for PolyComp and their partners.
Digital sales success isn’t just about running ads—it’s about a strategy that combines data-driven targeting, compelling content, and real-time optimization.
Ready to take your digital presence to the next level? Let’s make it happen.
PolyComp, founded in 1999, is and the leader on the Eastern European market for wholesale distribution of information and computer equipment. PolyComp chose Brand IQ as its digital partner with the goal of promoting specific campaigns of their big brand suppliers.
