At Brand IQ, we know there’s no “one-size-fits-all” approach to Google Ads. Every business is unique, and that’s why we craft tailored solutions designed to deliver the best results for your specific needs. With our deep expertise in Google Ads, we help you stay ahead of the competition while maximizing your return on investment.
2025 is already shaping up to be a year of transformation in digital advertising. If your Google Ads strategies are stuck in the past, you’re missing out. It’s time to rethink everything – from keyword targeting to audience-first strategies. Here’s what you should be stopping, starting, and continuing to do to boost your Google Ads results.
Stop:
• Chasing Every Keyword Variation: If you’re still bidding on every keyword variation, it’s time to stop. This outdated approach can burn your budget, increase cost-per-lead, and drag down your ROI. Instead, focus on the high-converting keywords that resonate with your target audience. Streamline your keyword list and make every click count.
Start:
• Adopting an Audience-First Approach: Keywords are important, but they’re only part of the picture. To succeed, start by truly understanding your customers. Align your campaigns with their needs at every stage of their buying journey. By crafting ads based on your audience’s behaviors, you’ll foster real engagement and drive better results.
• Optimizing Performance Max: Don’t write off Performance Max campaigns just because of a few early hiccups. Performance Max is a powerful tool that, when optimized, can deliver outstanding results. Analyze asset groups, refine your targeting, and allocate budgets based on data-driven insights to make this tool work for you. However, it’s important to note that Performance Max campaigns are best suited for eCommerce businesses, as they focus on driving direct sales through a variety of automated channels. For non-eCommerce businesses, this may not be the most effective strategy.
Continue:
• Fine-Tuning Performance Max: Automation is great, but don’t treat Performance Max as a “set-it-and-forget-it” solution. Continue reviewing and optimizing your asset groups, pausing underperforming ones, and adjusting your budget to ensure you’re maximizing your performance.
• Leveraging First-Party Data: First-party data is one of your most valuable assets. If you’re not already using customer lists, remarketing, and lookalike targeting, you’re leaving potential on the table. Use this data to create highly targeted, personalized campaigns that turn past customers into loyal clients.
Ready to Take Your Google Ads Strategy to the Next Level?
Whether you’re fine-tuning your keyword strategy, optimizing Performance Max, or embracing audience-first targeting, Brand IQ has the expertise to help you achieve your business goals and beyond. Let’s build a customized Google Ads approach that drives results for your brand!
Connect with us today!
