Programmatic provider award

We are thrilled to announce that BrandIQ has been awarded the Best Programmatic Provider Award by Martech Outlook, joining a list of established industry names. Our team has a history of innovation that spans across various aspects of digital marketing and programmatic advertising and puts the customer in the center, while helping brands accomplish aesthetic data-driven personalization at scale.

BrandIQ deploys a client-centric solution to data-driven advertising across all digital channels to grow its clients’ brand presence and awareness. The formula we implement is proven and straightforward: the right blend of compelling messages is personalized through programmatic tools across both paid and organic media, the interaction data are then analyzed, and put into a continually improving feedback loop.

We are able to deliver cuttingedge, dynamic, and tailor-made advertising services in-house. BrandIQ’s top-notch design team creates digital marketing solutions that range from rich-media creatives and social media content to complex custom data-driven advertisements. Unlike Google Ads and Criteo, whose ads are template-based, BrandIQ does not utilize templates, which ensures each client’s brand identity remains authentic and aligned with their custom advertising strategy.

With the fragmentation of the digital advertising landscape, the reporting and execution of coordinated media buys have become more complex and ambiguous. BrandIQ empowers organizations to navigate this complexity by providing access to millions of publishers across connected TV (CTV), programmatic advertising across display, audio, video, native, social media, major search engines, and digital-out-of-home (DOOH).

We constantly strive to push boundaries of what’s possible in the realm of automated advertising and this recognition is a testament to our success. Our team express appreciation to clients and partners of ours for trusting and supporting us!

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Data-driven marketing fundamentally revolves around harnessing customer information to craft exceptionally targeted and impactful marketing campaigns. It goes beyond mere data collection. It must comprehend and leverage data to offer personalized encounters with the customer base.
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There are billions of global internet users. The way people shop and buy nowadays has changed drastically compared to the times before the invention of the World Wide Web — meaning offline marketing can’t be your only strategy for driving sales. Marketing has always been about connecting with an audience in the right place and at the right time. Today, that means you need to meet them where they are spending the most time: online.
We at BrandIQ offer programmatic advertising to our business partners. However, understanding what programmatic entails and how it distinguishes itself from traditional display marketing is crucial for anyone who wants their business to be successful.
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