Brand IQ Thoughts

Our team manages various campaigns in virtually any meaningful online environment. Here we will share thoughts and reflections about the world of digital advertising based on our knowledge, experience, and vision.
Data-driven marketing fundamentally revolves around harnessing customer information to craft exceptionally targeted and impactful marketing campaigns. It goes beyond mere data collection. It must comprehend and leverage data to offer personalized encounters with the customer base.
Digital advertising is the vast place where creativity meets science. Today, there are countless options for where a brand should advertise, so choosing the right marketing agency for your business is of key importance. 
Recent technological advancements have altered how consumers interact with information and relate to brands. Every device and screen serve as a virtual gateway to customers, providing marketers infinite opportunities to communicate with the target audience.
We are thrilled to announce that BrandIQ has been awarded the Best Programmatic Provider Award by Martech Outlook, joining a list of established industry names. Our team has a history of innovation that spans across various aspects of digital marketing and programmatic advertising and puts the customer in the center, while helping brands accomplish aesthetic data-driven personalization at scale.
There are billions of global internet users. The way people shop and buy nowadays has changed drastically compared to the times before the invention of the World Wide Web — meaning offline marketing can’t be your only strategy for driving sales. Marketing has always been about connecting with an audience in the right place and at the right time. Today, that means you need to meet them where they are spending the most time: online.
We at BrandIQ offer programmatic advertising to our business partners. However, understanding what programmatic entails and how it distinguishes itself from traditional display marketing is crucial for anyone who wants their business to be successful.
Rich media is an advertising term for a digital ad that combines advanced features like video, audio, and other specially designed elements that encourage viewers to interact and engage with certain content. They are also known as multimedia creatives and are used a lot in online advertising.
OTT refers to over-the-top media service and represents the unified term for video content delivery via the internet to any device. Connected TV, also known as CTV, can be any physical device that delivers video content – a smart TV, a gaming console, or a streaming stick like Amazon Fire Stick, Apple TV, Roku, or Chromecast.
If you own your business, you probably have already heard the customer journey term. It represents the path of your potential customers, through the first interaction with your brand or service up to the final – when they purchase or use what you offer. It describes direct actions such as speaking with customer support or indirect ones like hearing about a brand on the television.

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