What is personalized advertising and why you should take advantage of it? In one sentence: Personalized advertising means to deliver relevant ads to your client. Using it can increase your CTR rates by up to 300% and conversion rates by up to 50%.

Predictive models rely on a set of initial conditions to set them in the right direction. We see this in various settings, including weather models, flight simulations, differential equations in physical systems, and of course advertising.