Brand IQ Thoughts

Regulation: Is It Solving the Real Problem?

There's a familiar pattern in regulation: when a problem is complex, the temptation is to regulate the part of it that's easiest to see. Gambling is a good example. Licensed operators who can advertise are visible — they have a company, a licence, a tax presence, someone regulators can actually call.

Ads Are Coming to ChatGPT: What This Means for Brands and Digital Advertising

ChatGPT is launching ads. Here's what we know about how advertising works, what it means for brands, and how to prepare your strategy for AI-driven placements.

Black Friday isn't what it used to be — and neither is digital advertising.

Opinion: Looking at the performance data after this past Black Friday, many performance teams have felt intuitively. Our engineering Black Friday with seasonality.

AI Shopping: The Next Battleground for Attention and Ad Dollars

Agentic AI in commerce — AI-powered shopping assistants that decide what, when, and where you buy — is no longer a buzzword. It's rapidly becoming reality.

Brand IQ Ranks on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies

Brand IQ is thrilled to announce that Inc. Magazine has ranked Brand IQ Group No. 271 on the 2025 Inc. 5000 annual list of fastest-growing private companies.

Understanding Fractional Conversions in Google Ads – What They Are and Why They Matter

If you manage Google Ads, you might come across conversion metrics that show values like 0.5 or 1.5 rather than whole numbers. Here's what they mean.