Brand IQ Thoughts
Our team manages various campaigns in virtually any meaningful online environment. Here we will share thoughts and reflections about the world of digital advertising based on our knowledge, experience, and vision.
As the ad tech landscape evolves, 2024 was a year of shifts and innovation. From AI integration to regulatory crackdowns, the digital advertising industry underwent transformations that will shape its future. Let’s take a look at the hottest buzz of the past year and explore how it sets the stage for 2025.
As we step into 2025, new state-specific privacy laws in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire are reshaping how advertisers manage user data.
A retail media network is a platform managed by a retailer or third-party publisher that displays ads using the retailer’s first-party shopper data.
The last days before the US Presidential election are quite heated. Battleground states like Pennsylvania are especially interesting to observe in terms of what both candidates are doing to get their message across.
Once upon a time, marketing was all about creating as much content as possible—big, bold messages meant to cut through the noise. But as the digital age accelerated, something curious happened:
Google Ads has announced significant updates to its Performance Max campaigns, aiming to provide advertisers with more control, better customer insights, and improved budget management.
In the fast-paced world of digital marketing, staying ahead of the curve is key. Brand IQ, based in Philadelphia, PA, has just hit a major milestone: the company has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America.
AI in advertising – it’s the hot topic everyone can’t stop talking about. It is a buzz of how artificial intelligence is revolutionizing ad campaigns, making them more efficient and targeted.
Taboola’s partnership with Apple to power native advertising in Apple News and Apple Stocks is raising eyebrows. Known for serving up some of the most intrusive and unsavory ads on the internet Taboola’s involvement raises many questions about Apple’s judgment.