Brand IQ Thoughts
Our team manages various campaigns in virtually any meaningful online environment. Here we will share thoughts and reflections about the world of digital advertising based on our knowledge, experience, and vision.
ChatGPT ads are launching soon. Learn how AI advertising works, what it means for brands, and how to prepare your strategy for AI-driven discovery.
Optmyzr’s new three-year study confirms what many performance teams have felt intuitively: Over-engineering Black Friday with seasonality adjustments often does more harm than good.
Agentic commerce — AI-powered shopping assistants that decide what, when, and where you buy — is no longer a buzzword. It’s rapidly becoming a billion-dollar reality. OpenAI’s new Instant Checkout lets ChatGPT users purchase directly in chat, while Meta, Amazon, and Shopify are all reshaping how intent and data fuel digital commerce.
NEW YORK, August 12, 2025 – Inc., a business and entrepreneurship-focused publication, has ranked Brand IQ Group No. 2177 on the 2025 Inc. 5000 list of the fastest-growing private companies in America.
When evaluating campaign performance in Google Ads, you might come across conversion metrics that show values like 0.3, 0.7, or 0.25. What gives? Are those partial sales? Not exactly. These are called fractional conversions, and they are a result of advanced attribution modeling — a smarter way of crediting touchpoints that lead to conversions.
The first quarter of 2025 revealed a digital advertising sector walking a tightrope — strong fundamentals, ambitious innovation, but clear signs of macroeconomic caution. As brands rethink spend allocation in a politically shaky year, the AdTech ecosystem is quietly recalibrating.
From AppNexus to Copilot: How Microsoft Quietly Buried One of Ad Tech’s Most Sophisticated Tools Let’s take a moment of silence for what was once the beating heart of independent programmatic: AppNexus, then Xandr, now… a chatbot?
After years of “pioneering” speeches about a privacy-first web, Google just officially U-turned — again. No standalone opt-out prompt. No grand cookie exodus. Just a polite invitation to manually dig through settings if users really care.
Google recently rolled out a new feature in Demand Gen Video Ads: landing page screenshots embedded directly into the ad creative.
