Brand IQ Thoughts
Our team manages various campaigns in virtually any meaningful online environment. Here we will share thoughts and reflections about the world of digital advertising based on our knowledge, experience, and vision.
The first quarter of 2025 revealed a digital advertising sector walking a tightrope — strong fundamentals, ambitious innovation, but clear signs of macroeconomic caution. As brands rethink spend allocation in a politically shaky year, the AdTech ecosystem is quietly recalibrating.
From AppNexus to Copilot: How Microsoft Quietly Buried One of Ad Tech’s Most Sophisticated Tools Let’s take a moment of silence for what was once the beating heart of independent programmatic: AppNexus, then Xandr, now… a chatbot?
After years of “pioneering” speeches about a privacy-first web, Google just officially U-turned — again. No standalone opt-out prompt. No grand cookie exodus. Just a polite invitation to manually dig through settings if users really care.
Google recently rolled out a new feature in Demand Gen Video Ads: landing page screenshots embedded directly into the ad creative.
Connected TV (CTV) isn’t some emerging channel anymore—it’s the main screen in millions of households. And Google just made a bold move to help advertisers meet the moment.
As of April 5, the U.S. has entered a bold new phase of trade protectionism. President Trump has implemented sweeping tariffs on all imports, with some countries facing drastic rate increases:
At Brand IQ, we know there’s no “one-size-fits-all” approach to Google Ads. Every business is unique, and that’s why we craft tailored solutions designed to deliver the best results for your specific needs.
As the ad tech landscape evolves, 2024 was a year of shifts and innovation. From AI integration to regulatory crackdowns, the digital advertising industry underwent transformations that will shape its future. Let’s take a look at the hottest buzz of the past year and explore how it sets the stage for 2025.
As we step into 2025, new state-specific privacy laws in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire are reshaping how advertisers manage user data.
