What is Search Advertising?
Search Advertising Formats
Ad text

Extensions

Responsive

Dynamic

Shopping

Why Search Advertising?
Compete against rivals
Search ads place rivals head to head in a direct competition based on user interest. They place smaller local brands on equal footing with larger established businesses.
Enhance brand presence
Paid search is a great way to monetize brand recognition from other channels as every well-known brand is expected to appear in search results as well.
Adjust to user needs
Users look for different things and search advertising offers a scalable way to adjust to and target user interest.
Market penetration
Penetrating a new market may be challenging but search ads provide a robust set of tools to disrupt the competition.
Leverage data
First- and third-party data can be leveraged in search advertising to ensure brands bid higher when they encounter users who are more likely to convert.