What is search advertising?
Search advertising formats
Ad text
Extensions
Responsive
Dynamic
Shopping
Why search advertising?
Compete against rivals
Search ads place rivals head-to-head in a direct competition based on user interest, providing smaller, local brands an equal footing when competing against larger, established businesses.
Enhance brand presence
Paid search is an excellent way to monetize brand recognition from other channels as every well-known brand is expected to appear in search results as well.
Adjust to user needs
Users look for different things, and search advertising offers a scalable way to adjust to and target user interest.
Market penetration
Penetrating a new market may be challenging, but search ads provide a robust set of tools to that enable you to disrupt the competition!
Leverage data
First- and third-party data can be leveraged in search advertising to ensure brands bid higher when they encounter users who are more likely to convert.
