Our comprehensive advertising strategy began with understanding which messages and creative designs would lead to higher user engagement and conversions. We placed our focus on social media and search, which proved to have the cheapest costs per conversion and the broadest reach. We further complemented social and search ads by remarketing, achieving personalization at scale and promoting the right product, at the right time, for each specific user.
Our design team experimented with numerous strategies across Facebook and Instagram, crafted creative, attractive designs that were supported by brand messaging, and stimulated the audience to take specific actions. The messages were specifically targeted at different user groups based on location, interests, and demographic data. Across paid search, we carefully selected keywords and phrases, considered competitors’ campaigns, and optimized for which keywords would lead to increased sales. This highly analytical approach allowed us to reach key, targeted audiences and led them to convert.