Scaling online

Topcho LTD has seen explosive growth, and the company needed to expand its digital footprint. They were looking for a more efficient way to spend their advertising budget, and trusted Brand IQ to maximize site traffic and boost revenue.
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More target customers
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ROAS
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Increase in revenue

Industry

Furniture, Retail

Objective

Sales

Media

Display, Video, Social, Search

The challenge

Our challenge was to craft Topcho’s strategy for increasing their digital presence on a budget. The goal was to promote the brand online, increase name recognition, and continue to increase their sales.

Key results

We embraced a strategy using high-impact formats to showcase beanbags with beautiful designs. Based on our experience with furniture companies, we advised Topcho to redesign their website and employ creative designs in sync with the new site. We managed to nearly double revenue, increased sales by 67%, and improved ROAS more than 6-fold.

The solution

Our comprehensive advertising strategy began with understanding which messages and creative designs would lead to higher user engagement and conversions. We placed our focus on social media and search, which proved to have the cheapest costs per conversion and the broadest reach. We further complemented social and search ads by remarketing, achieving personalization at scale and promoting the right product, at the right time, for each specific user.
Our design team experimented with numerous strategies across Facebook and Instagram, crafted creative, attractive designs that were supported by brand messaging, and stimulated the audience to take specific actions. The messages were specifically targeted at different user groups based on location, interests, and demographic data. Across paid search, we carefully selected keywords and phrases, considered competitors’ campaigns, and optimized for which keywords would lead to increased sales. This highly analytical approach allowed us to reach key, targeted audiences and led them to convert.
Topcho LTD is a factory specializing in the production of frameless furniture. The company was founded in 2015 and has production facilities with a monthly capacity of around 5000 products. Topcho has been growing continuously and the company is expanding its digital footprint. They were looking for a more efficient way to spend their advertising budget and turned to Brand IQ to help maximize site traffic and boost revenue.

Industry

Furniture, Retail

Objective

Sales

Media

Display, Video, Social, Search

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