What is retargeting advertising?
Retargeting is a form of online advertising that uses data to re-engage potential leads or customers who leave your website without converting. Retargeting ads are designed to help advertisers reach visitors who don’t convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic, and conversion rates.
How does retargeting advertising works?
Later, they start to see other ads on other websites they visit.
You’ve caught their eye—they return to your website ready to take action.