What is programmatic advertising?
How does real-time bidding work?
Programmatic advertising formats
Audio


Display
Video


CTV
Why programmatic advertising?
Why CTV?
Targeting
Programmatic advertising combines a variety of contextual, device, and behavioral targeting capabilities that deliver accurate targeting across the open web.
Quick to react
Ads in programmatic platforms can be turned off within minutes, minimizing embarrassing moments (like the cruise industry ads during the initial weeks of COVID-19) and wasted expense for major brands.
Customization
Programmatic advertising is synonymous with personalization at scale. Programmatic creatives are highly customizable and could adjust to predefined criteria. Learn more about Brand IQ’s programmatic capabilities here!
Low production costs
Brand IQ offers a suite of design and programming services for highly sophisticated rich media creatives. The production costs are a fraction of those for TV and radio ads.
Reach
The open web is fueled by programmatic advertisements, giving them extensive reach around the globe and spanning all devices used to access the internet.
Scalability
Programmatic advertising empowers scalability through the automation of routine tasks and focusing on strategy and analysis, allowing faster pivots amidst industry shifts.
Auditable
Unlike the walled gardens of social media, programmatic advertising allows for independent measurements of viewability, targeting, content quality, and brand safety.
Data-driven
Brand IQ was created to enable data-driven decisions at scale. Programmatic advertising offers huge amounts of data points that could be used to numerically optimize outcomes.