Brand IQ Group, Inc. (“Brand IQ”) is committed to protecting the personal information of our customers and website visitors.
Last updated: January 18, 2021
For the purposes of GDPR, Brand IQ is the controller of your personal information, unless you are explicitly told otherwise. Where processing of personal information is also undertaken by our affiliates, subsidiaries with whom you engage, they are joint controllers with Brand IQ for your personal information.
Information We Collect
Purposes and Legal Bases of Use
We use the personal information you provide to respond to your request or inquiry and in the ordinary course of conducting our business, including as set out below:
Providing Support and Services: to provide and operate our Sites, communicate with you about your use of the Sites, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, process your payments, communicate with you, and for similar service and support purposes.
Responding to Your Requests: to respond to your inquiries, fulfill your orders and requests, and consider your request or application (e.g., if you have submitted a resume or other application information online or by email, we will use it as part of the application review process).
Analytics and Improvement: To better understand how users access and use the Sites, and our other products and offerings, and for other research and analytical purposes, such as to evaluate and improve our services and business operations and to develop services and features.
Personalization: to tailor content we may send or display on the Sites, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences.
Advertising: to promote Brand IQ’s products and services on third-party websites.
Marketing: for direct marketing purposes, including to send you newsletters, client alerts and information we think may interest you. If you are located in a jurisdiction that requires opt-in consent to receive electronic marketing messages, we will only send you such messages if you opt in to receive them.
Comply with Legal Obligations: To comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
General Business Operations: Where necessary to the administration of our general business, accounting, record keeping and legal functions.
We also create and use anonymous and de-identified information to assess, improve and develop our business, products and services, and for similar research and analytics purposes. This information is not generally subject to the restrictions in this Policy, provided it does not identify and could not be used to identify a particular individual.