To pursue our client’s goals, we ran аseries of interactive display ads to promote their mobile app and to drive traffic both online and offline. We ran another set of ads for product delivery, which proved to be very effective in the height of the pandemic.
We also ran separate brand and product category campaigns for their bucket product line, their sandwiches as well as their promo menus offered at special promo prices. Of course, we advertised their core products as well, running both display and search ads for their fried chicken, chicken wings and secret recipe themes to maintain their popularity and to keep them at top-of-mind with our target audience.
During the summer months, the client issued their Summer Coupons, which we ran separate ads for in both display and search formats. These ads further contributed to our exceptional return on advertising investment.
Lastly, we pushed our client’s employer brand to highlight their culture, values and what opportunities they offer for growth with the organization. These communication efforts were the finishing touch, contributing to a well-rounded digital strategy that aimed to present our client’s business as not only an organization that continues its legacy of providing exceptional product that is easily accessible, but also an organization that can propel one’s growth both personally and professionally.