Our client is the world’s second-largest fast-food restaurant chain by sales revenue, operating over 22,000 locations in 150 countries. With over 93 years in business, the brand is one of the most recognized and respected globally. Its secret recipe has been a key factor in its successful product line, securing its place in American cultural history.
ROI
0%
More impressions
0%
More clicks
0%
Industry
Fast Food
Objective
Sales, App Install
Media
Display, Video, Google Search
The challenge
The client aimed to promote their mobile app for online ordering and to increase customer engagement through special discounts, monthly promos, coupons, and their member’s club. They also partnered with Waze to direct users to the nearest restaurant location for dine-in. A challenge arose when Google disabled advertising via Waze in the targeted area, which led us to revise our approach and continue pursuing the client’s marketing goals through other digital channels.
Key results
Across 87 campaigns over 16 months, we generated a 1,083% return on ad spend through sales both online and offline. Online visibility surged, with impressions increasing by 136% and clicks by 33%, contributing to strong brand growth in the targeted region.
The solution
We ran a variety of interactive display ads to promote the mobile app and drive both online and in-store traffic. Additional campaigns focused on delivery services, which yielded excellent results.
We also launched targeted brand and product ads for their bucket meals, sandwiches, and promotional menu items. Core offerings like fried chicken, wings, and their iconic secret recipe were promoted through both display and search formats to ensure top-of-mind awareness. During the summer, we supported their seasonal campaign by promoting Summer Coupons via dedicated search and display ads, adding further value to the overall return on investment. Lastly, we highlighted the client’s employer brand—sharing insights into their culture, values, and growth opportunities. These efforts rounded out a comprehensive digital strategy that showcased the brand as both a leader in fast food and a rewarding place to build a career.
