We ran a variety of interactive display ads to promote the mobile app and drive both online and in-store traffic. Additional campaigns focused on delivery services, which yielded excellent results.

We also launched targeted brand and product ads for their bucket meals, sandwiches, and promotional menu items. Core offerings like fried chicken, wings, and their iconic secret recipe were promoted through both display and search formats to ensure top-of-mind awareness. During the summer, we supported their seasonal campaign by promoting Summer Coupons via dedicated search and display ads, adding further value to the overall return on investment. Lastly, we highlighted the client’s employer brand—sharing insights into their culture, values, and growth opportunities. These efforts rounded out a comprehensive digital strategy that showcased the brand as both a leader in fast food and a rewarding place to build a career.