What is native advertising?
Native advertising is a type of rich media format that blends with the content the user is engaged with and provides a smoother viewing experience. Thoughtful ads and messaging allow your brand to seamlessly deliver its message without disruptive design, and helps users become more informed about your offering without even clicking the ad.
Native advertising formats
In-feed native ads are typically placed within articles and content feeds. They mimic the surrounding site (or app) design and provide an uninterrupted flow of information to the consumer.
Branded content ads appear as paid content by a brand published in the same format as a full editorial on a publisher’s site. This is generally done in conjunction with the publisher’s content teams.
Content recommendation ads are displayed alongside or under other editorial content. They reach a wide audience in a cost-effective manner.