What is mobile advertising?
Mobile Advertising appears on mobile devices, smartphones, and tablets with wireless connections—it can look like SMS text message ads, banner ads, or videos that appear embedded on mobile websites, in-apps, or games. Highly targeted, mobile advertising allows advertisers to provide personalized content to their desired audience, based on individuals’ location, browsing, and buying habits.
How programmatic advertising works?
Comprised of in-feed ads, branded content ads, and content recommendation ads. Mobile native ad formats mimic the form, function, and feel of other mobile content.