Leverage the digital to increase offline sales
Brand IQ helps law firms deliver super-targeted ads for niche audiences globally. Streamline the online experience for your customers. Digitize data points from offline channels to power a personalized and engaging customer journey that ultimately ends up with a call or online inquiry.
Complete user view through digital transformation
Digitize your offline data and solve the challenge of disjoint data points. Brand IQ uses data science to match users online with offline visit data and integrate all data points into holistic campaigns that leverage contextual, device, and behavioral targeting.
Convert traffic to appointments
Brand IQ focuses on running compelling creatives and showing them to high lifetime value users at scale. We use geo-fencing to target users who are located near your physical venues and give them a compelling reason to make an appointment.
Personalize customer experiences
People have different browsing habits when looking for legal help. We design and program personalized content that contributes to visits to your website, regardless of the digital channel people are using. Embracing a data-driven approach from the start gives you the means to showcase your venue across leading websites, apps, platforms, and smart TVs.
Digitize offline data
Put to work your offline data by turning it into addressable 1st party audiences that can be reached across the web. Combine their online experience with compelling mail campaigns that drive loyalty and boost appointments. Layer targeting and 3rd party audience data to maximize results and create loyal clients.