Leverage data to provide personalized experiences
Understand your customers
We help securely collect and unify user, financial, and CRM data to better understand user activity and behavior. Our solutions turn these points of data into actionable targeting tools for delivering relevant, consistent messaging on every screen across the web. In addition, we use statistical modeling to expand your reach into new, relevant audiences.
Acquire new lookalike customers
Brand IQ uses state-of-the-art lookalike tools to model and create effective audience groups on all major advertising channels. Leverage Brand IQ’s technical capabilities to achieve better ad performance. We’ll make the most of your 1st party data for precise, invaluable user acquisition.
Target based on a multitude of parameters
The behavior and decision-making process of people is influenced by a variety of factors such as the content they are consuming, the device they use, state of the market, news and relevant events, and much more. We offer extensive targeting capabilities built to get your message in front of the right people at the right time.
Retarget valuable customers with relevant ads
Brand IQ offers fully custom dynamic creatives, capable of changing depending on stock prices, macroeconomic events, location, product preference, and many more criteria. Our creatives help you improve lead generation while reducing cost. Stop using templated ads that make your products look like everyone else’s! At Brand IQ, we make personalization at scale a reality!
Tell a story using data
Brand IQ leverages data to help financial advertisers reach the right customers across the web, using audience segmentation based on predicted user affinity and on-site behavior. We achieve all of this while securing your 1st party data and following strict data privacy guidelines.
Promote new products to new audience
Brand IQ enables financial brands to engage non-overlapping audience segments with personalized messages that promote new financial products. Such segmentation ensures your ads stay on-target and your advertising budget is not wasted on bombarding irrelevant users with repetitive messages.
Cross-promote аnd upsell
Brand IQ enables ambitious financial brands to take their advertising to the next level by helping them predict what customers will purchase next and reacting to demand trends. With us, you can incorporate information about user profiles, risk levels, life stages, and purchasing behavior into your campaign strategy. With Brand IQ, you’ll never miss the chance to boost sales!
Optimize ad campaigns across platforms
Our mission is to help advertisers reduce ad spending by scaling and optimizing ad campaigns across major paid channels, including DSPs, search, and social media. We combine human expertise with leading technology to deliver optimized campaigns that align with the needs of your business and your growth goals.
Boost conversions and loyalty on social media
Use your advertising data and campaign intelligence across the web to drive performance and loyalty on social media with our compelling creatives and meaningful messages. We help financial advertisers achieve better branding, spread the word about new product offerings and services, and achieve real, measurable results in the form of converting users.