FAQ
Below is a summary of the most frequently asked questions we receive from clients. If your question is not on the list, please feel free to get in touch and we will respond within 24 hours.
Why work with us? How are we different from the rest?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
I work with an agency and I am happy. Why switch to you?
We work with end clients and agencies alike. If your agency provides media buying services directly, chances are we have better access to inventory, more sophisticated reporting tools, and superior execution. We often work with established agencies and provide direct reporting to them in addition to their client. In addition, our offer comes loaded with rich media creatives and dedicated support. Our technical capabilities, inventory reach, and intuitive reporting save our clients time and money and fuel the growth of their brands. ‘Contact us’ to get your business to the next level.
I advertise with Google Ads and Facebook. Why use an intermediary?
There are a number of reasons to complement your online advertising with expert provider while staying in control of your strategy and spending. We can take your investment on Google and Facebook to the next level in terms of transparency and ROI. Advertisers benefit from our scale and leverage our expertise. Advertising with Google ads alone does not guarantee that you are reaching your target audience in the most efficient and cost-effective way. Google ads have limited options for creatives which is why serious advertisers use more sophisticated alternatives.
Advertising is getting increasingly complex and time consuming to keep up with the latest trends. An expert service provider focuses on keeping up with this evolution. Digital advertising is a constantly changing competitive market and sophisticated platforms require too much time to manage.
Professional trading platforms often have minimum budget requirements in order to gain access. We offer them at no additional cost.
Are you good? How can you prove it?
Brand IQ eliminates the guess work and the noise from digital advertising. Our results are based on strictly defined KPIs and enforce data-driven decision-making across all advertising channels. We let our clients’ results speak for themselves. Check our Case studies section for additional details.
How much do you charge for your services?
We believe advertising should be easily accessible, transparent and accountable. Our service fees are transparent and depend on spend. Our creative, management, and reporting services are complementary for every campaign.
Am I going to have a dedicated client manager?
Depending on the size and complexity of your marketing campaigns you will have one or more account managers in addition to a single point of contact within Brand IQ. You may also expect personal approach from team members across our design, trading, reporting, and management groups.
Am I going to get a refund if my campaign doesn’t work?
Brand IQ is getting charged by the platform providers we use and therefore cannot offer refunds. Digital advertising is often compared with trading financial instruments. Similarly to a financial adviser and a broker, we provide advice and execution but cannot guarantee profit or success.
Whether a campaign works or not depends on many factors. Campaigns that have unrealistic KPIs may be used as a guide to improve the business, define more appropriate performance indicators, offer better user experience, and change listing or brand identity.
I always block ads and don’t think advertising works nowadays. Why should we even talk about it?
What century do you live in? Digital ad spend surpassed TV advertising in the US so digital advertising definitely works. The fact that you have ad blockers does not mean your customers do as well. You should think about where and who the potential users are and try to impartially judge how they could be reached without projecting your own digital habits.
What exactly do you do?
We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.
Are you a tech company or an ad agency?
We are an advertising and technology firm that provides value through data driven decisions.
In which area of advertising does your company have the most expertise?
We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.
Who else advertises with you?
We currently have retail, furniture, financial, and real estate clients.
How long your clients stay with you on average?
Our goal is to encourage and nurture long-term relationships with clients. So far our retention rate is 100%, with clients staying since the inception of the company.
How long have you been around?
Brand IQ has been around for 3 years. Our team members have more than 9 years of advertising with combined total experience of 30 years.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
What is your firm’s strategy? How are you evolving?
We strive to enable our clients to advertise intelligently with confidence. Brand IQ stays ahead of the competition by being in constant communication with the leading names in the industry and implementing the latest trends in machine learning and statistical analysis.
How are you going to deliver value specifically for my brand?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
What exactly do you do?
We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.
Are you a tech company or an ad agency?
We are an advertising and technology firm that provides value through data driven decisions.
In which area of advertising does your company have the most expertise?
We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.
Who else advertises with you?
We currently have retail, furniture, financial, and real estate clients.
How long your clients stay with you on average?
Our goal is to encourage and nurture long-term relationships with clients. So far our retention rate is 100%, with clients staying since the inception of the company.
What technology do you use?
We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
I advertise with Google Ads and Facebook. Why use an intermediary?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
What exactly do you do?
We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.
Are you a tech company or an ad agency?
We are an advertising and technology firm that provides value through data driven decisions.
In which area of advertising does your company have the most expertise?
We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.
Who else advertises with you?
We currently have retail, furniture, financial, and real estate clients.
What technology do you use?
We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
What technology do you use?
We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
What is your firm’s strategy? How are you evolving?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
Programmatic
Programmatic advertising, often simply abbreviated as programmatic, refers to the automated transaction of media space and covers most of the digital media. Sometimes, it is more narrowly used to denote exchange buying in the open internet, in contrast to social media, search or PPC campaigns.
Dynamic creatives
Dynamic creatives combine different data points, live data, location, weather information, time of the day, user interest, and other factors to build dynamic creatives on the fly. Brand IQ offers custom dynamic creatives that break away with the traditional templates seen in Facebook and Google Ads.
Responsive design
Responsive design in the context of digital advertising refers to custom design and programming of rich media creatives that provide unified user experience across the web in ad slots with different dimensions and across different environments.
Sport events triggers
Triggers generally refer to signals for automated campaign start and end. Sport triggers are used widely by Brand IQ for customers in gambling, sports and entertainment, and e-commerce and provide a form of dynamic advertising based on change in scores, substitutions, and other game events. We provide coverage for major sports, including football, soccer, hockey, NBA, FIFA, and others.
Financial triggers
Financial triggers are related to financial information, such as stock prices, macro events, news, and other triggers. Widely used by our financial advertisers, Brand IQ often combines financial triggers with dynamic creatives pulling live market data.
On-the-fly calculations
We are experts in creating complex ads for ambitious clients. To that end, our creatives are capable of computing various metrics based on live data and formulae and even providing dynamic landing pages with variable parameters. Calculators, credit forms, card applications suddenly gain scale with our technical capabilities.
Product feed
Products feeds contain an up-to-date list of product availability, price, discounts, physical characteristics, and basically everything relevant that is typically contained on a product page. Used to create dynamic creatives, they provide all the necessary data for each product.
Dynamic pixels
Dynamic pixels capture user behavior in conjunction with visits to specific product pages and particular preferences, such as colors, models, sizes, etc. They could so be combined with multiple steps in the customer journey to check out or registration. Their purpose is to ultimately form audience segments that could be targeted or excluded from targeting.
Contextual targeting
Contextual targeting refers to the general topic or content pages and articles that users are reading. It is particularly useful as often larger media cover a variety of topics.
Keyword targeting
Keyword targeting narrows down on specific keywords. In the context of display campaigns, it is referring to the availability of certain words in the body of the page or article text. In search Advertising, keywords refer to the search queries of the users that are typically typed or dictated to the search engine.
In-depth URL targeting
URL targeting signifies addressing specific pages and subcategories in larger media. For example, a financial advertiser might want to show ads related only to a specific financial product. URL targeting allows such advertisers to target relevant pages at scale, without the need to type them one by one.
Remarketing
Remarketing or retargeting refers to showing ads to people who already visited a certain page. It is a way for advertisers to remind the user about their brand and to encourage them to return or to complete a specific action, such as finish a purchase or registration.
Dynamic remarketing
Dynamic remarketing narrows down on the specific product or service page that a user visited and shows a very relevant ad with the exact same product, service, or category that the user visited. Its purpose is to trigger a direct user response and get the user to convert. Dynamic remarketing is frequently used in e-commerce.
Custom product creatives
Custom product creatives are similar to dynamic creatives in the sense that they contain dynamically variable information but they are not related to remarketing and aim to promote specific products to relevant audience segments. Such creatives could show one or multiple products at a time.
AUM monitoring
Amount under management or AUM refers to the assets a financial institution is managing or administering. Often, issuers are faced with the difficult task of optimizing against ROI related to an indirect conversion path. Brand IQ captures AUM information and programmatically optimizes campaign targeting to increase trading volume and AUM.
Subscription bidding
Subscriptions and converted users are the paradigm for most advertisers. A form of CPA optimized bidding, subscription bidding is geared towards subscriptions of new users and could be layered with behavioral data to bring in high spenders or prolific shoppers.
Performance marketing
Performance marketing often refers to campaign spending only when a user interaction occurs. Since most user interactions are clicks, performance marketing is synonymous with PPC or pay-per-click advertising. It typically occurs in closed networks, such as the major social media networks and Google Ads.
Behavioral targeting
Behavioral targeting refers to data science used on large sets of cookies, device IDs, and account profiles to group their behavior into interest-based categories. Behavioral targeting is realized by choosing audience providers or DMPs who sell such grouped data programmatically.
Dynamic search
Search ads are becoming more and more automated. Dynamic search refers to search ads whose content changes on the fly in response to user queries and the particular content on the advertised website. They are firm of nearly fully automated search advertising campaigns.
Keyword optimization
Sometimes in search advertising campaigns, keywords can play an important branding role. Optimizing for specific keywords makes sure that advertisers appear on important competitor or key brand keywords in the most cost effective way.
Responsive search
Search ads are keeping up with the trends in website development and the tendencies to automate where possible. Responsive search ads change their length and appearance depending on the search queries, ad type, and environment.
Carousel ads
Carousel ads represent a story-telling that appears in most social media and refer to multiple images and text, arranged as a carousel. They could present different product or service features or serve as a smart way to show eye-catching designs. More recently, carousel ads have become popular in other media, for example in rich media display ads.
Similar audiences
Audiences can be 1st and 3rd party or groups of added or excluded audiences. Similar or look-alike audiences refer to statistically significant matches between 1st and 3rd party audiences, in which similar customers are matched from the seed audience with the goal of enhancing conversions and boosting the overall campaign performance.
Audience exclusions
Similar to a Venn diagram, audiences can be included together or excluded to form new ones. Given the nature of digital advertising, user audiences are imperfect and never contain PII, which make audience exclusions a necessary but imperfect tool to segment users and refine targeting.
Geofencing
A form of geo targeting, fencing refers to location targeting based on the distance from a reference point or a geolocation. Mobile devices with enabled location services transmit their location very precisely (think about how you navigate using a map on your phone) and allow for customized ads to be served based on where users are. Geofencing is particularly useful for Brick & Mortar businesses looking to message users nearby.
Audience digitalization
The multitude of service providers, such as email, domain, financial, banking, and other services collect vast amounts of email and address data. So do larger advertisers who interact with multiple customers. These disjoint sets of data can be combined and matched to identify which online identifiers (device IDs and cookie data) correspond to offline users. Audience digitalization serves as a great way to add data points to online user pools and helps serve more relevant campaigns.
Click-to-call ads
A form of digital ads, click-to-call formats are encountered on mobile devices in display and search advertising. In search, phone numbers appear as ad extensions and make it very easy for users to call the advertiser phone number. In display, instead of clicking users are prompted to make a call. These formats are particularly useful for advertisers with physical locations and in-person appointments that typically receive inbound calls, such as legal firms, hotels, and others.
Website audit
Brand IQ regularly performs audits on the advertised websites and apps of our clients. We look for issues with user experience, page flow, payment glitches, and other details that may disrupt the user experience. In addition, we make sure that the properties are tagged correctly to account for all user interactions and conversions. In the age of GDPR, our team also make sure that advertisers deal properly with user data and consent. For financial and gambling websites, we also check compliance details, such as risk disclosures and proper gambling practices.
Tagging
Tagging refers to placing codes on the websites or apps to ensure user actions are properly accounted for. These include measuring user interaction with product pages, tracking conversions, clicks, form completions, and other actions. We work with most of the leading tagging providers or handle custom advertiser requests for tag implementation. For dynamic and product setups, we handle dynamic tags on product pages and ensure proper feed formatting.
Third-party audiences
Third-party audiences consist of anonymous lists of device IDs and cookies matched with specific online activities or interests. They are collected by DMPs and other data firms and transacted programmatically. Third-party audiences allow for multiple behavioral flavors and could be layered on top of contextual and device targeting. Many people view behavioral targeting as creepy or violating privacy but in reality it is completely safe and anonymous. It only helps to serve more relevant and interesting ads and ultimately improves the consumer experience.
Direct deals
Programmatic direct refers to direct reservations between publishers and advertisers in which they agree on a specific metric, for example impressions, to be delivered at a given fixed price. They serve multiple purposes in helping advertisers book inventory during prime-time or in sought-after spots. Unlike old-fashioned RFPs, direct deals do not require exchanging tags or creatives. They heaven automatically through DSPs and SSPs which saves time and makes tracking and billing a lot easier.
Brand safety
Inventory across the web contains some pretty dark and weird creatures. Brand safety technologies serve to digitally label and sort out inventory to protect advertisers from having their ads appear on unwanted inventory. Leading brand safety providers that Brand IQ works with include DoubleVerify and IAS. They are often integrated directly with the DSPs that we utilize.
Device targeting
Digital advertising technologies have evolved and offer sophisticated control to target specific devices, operating systems, and different ad environment. Brand IQ leverages state-of-the-art technology to ensure complex advertising strategies get executed on target. In addition, we hone on the advantages of different devices and custom-tailor the creatives our advertisers require to look amazing on every device.
Compliance
Financial and gambling advertising requires careful compliance monitoring in various destinations worldwide. We have in-house council and expertise to work with advertisers from the UK, EU, USA, and Southeast Asia.
Social media
Social media generally refers to the big platforms, including Meta’s Facebook and Instagram, TikTok, LinkedIn, SnapChat, Quora, Reddit, and Pinterest. Their advertising formats are constantly evolving and begin to look more and more similar. This makes it easier for advertisers to efficiently produce organic and paid content.
Advertiser
Brand
Agency
Consultancy
Terminology
Advertiser
Why work with us? How are we different from the rest?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
I work with an agency and I am happy. Why switch to you?
We work with end clients and agencies alike. If your agency provides media buying services directly, chances are we have better access to inventory, more sophisticated reporting tools, and superior execution. We often work with established agencies and provide direct reporting to them in addition to their client. In addition, our offer comes loaded with rich media creatives and dedicated support. Our technical capabilities, inventory reach, and intuitive reporting save our clients time and money and fuel the growth of their brands. ‘Contact us’ to get your business to the next level.
I advertise with Google Ads and Facebook. Why use an intermediary?
There are a number of reasons to complement your online advertising with expert provider while staying in control of your strategy and spending. We can take your investment on Google and Facebook to the next level in terms of transparency and ROI. Advertisers benefit from our scale and leverage our expertise. Advertising with Google ads alone does not guarantee that you are reaching your target audience in the most efficient and cost-effective way. Google ads have limited options for creatives which is why serious advertisers use more sophisticated alternatives.
Advertising is getting increasingly complex and time consuming to keep up with the latest trends. An expert service provider focuses on keeping up with this evolution. Digital advertising is a constantly changing competitive market and sophisticated platforms require too much time to manage.
Professional trading platforms often have minimum budget requirements in order to gain access. We offer them at no additional cost.
Are you good? How can you prove it?
Brand IQ eliminates the guess work and the noise from digital advertising. Our results are based on strictly defined KPIs and enforce data-driven decision-making across all advertising channels. We let our clients’ results speak for themselves. Check our Case studies section for additional details.
How much do you charge for your services?
We believe advertising should be easily accessible, transparent and accountable. Our service fees are transparent and depend on spend. Our creative, management, and reporting services are complementary for every campaign.
Am I going to have a dedicated client manager?
Depending on the size and complexity of your marketing campaigns you will have one or more account managers in addition to a single point of contact within Brand IQ. You may also expect personal approach from team members across our design, trading, reporting, and management groups.
Am I going to get a refund if my campaign doesn’t work?
Brand IQ is getting charged by the platform providers we use and therefore cannot offer refunds. Digital advertising is often compared with trading financial instruments. Similarly to a financial adviser and a broker, we provide advice and execution but cannot guarantee profit or success.
Whether a campaign works or not depends on many factors. Campaigns that have unrealistic KPIs may be used as a guide to improve the business, define more appropriate performance indicators, offer better user experience, and change listing or brand identity.
I always block ads and don’t think advertising works nowadays. Why should we even talk about it?
What century do you live in? Digital ad spend surpassed TV advertising in the US so digital advertising definitely works. The fact that you have ad blockers does not mean your customers do as well. You should think about where and who the potential users are and try to impartially judge how they could be reached without projecting your own digital habits.
What exactly do you do?
We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.
Are you a tech company or an ad agency?
We are an advertising and technology firm that provides value through data driven decisions.
In which area of advertising does your company have the most expertise?
We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.
Who else advertises with you?
We currently have retail, furniture, financial, and real estate clients.
How long your clients stay with you on average?
Our goal is to encourage and nurture long-term relationships with clients. So far our retention rate is 100%, with clients staying since the inception of the company.
How long have you been around?
Brand IQ has been around for 3 years. Our team members have more than 9 years of advertising with combined total experience of 30 years.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
What is your firm’s strategy? How are you evolving?
We strive to enable our clients to advertise intelligently with confidence. Brand IQ stays ahead of the competition by being in constant communication with the leading names in the industry and implementing the latest trends in machine learning and statistical analysis.
Brand
How are you going to deliver value specifically for my brand?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
What exactly do you do?
We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.
Are you a tech company or an ad agency?
We are an advertising and technology firm that provides value through data driven decisions.
In which area of advertising does your company have the most expertise?
We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.
Who else advertises with you?
We currently have retail, furniture, financial, and real estate clients.
How long your clients stay with you on average?
Our goal is to encourage and nurture long-term relationships with clients. So far our retention rate is 100%, with clients staying since the inception of the company.
What technology do you use?
We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
Agency
I advertise with Google Ads and Facebook. Why use an intermediary?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
What exactly do you do?
We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.
Are you a tech company or an ad agency?
We are an advertising and technology firm that provides value through data driven decisions.
In which area of advertising does your company have the most expertise?
We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.
Who else advertises with you?
We currently have retail, furniture, financial, and real estate clients.
What technology do you use?
We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
Consultancy
What technology do you use?
We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.
What platforms can you advertise on?
We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.
What is your firm’s strategy? How are you evolving?
We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.
Terminology
Programmatic
Programmatic advertising, often simply abbreviated as programmatic, refers to the automated transaction of media space and covers most of the digital media. Sometimes, it is more narrowly used to denote exchange buying in the open internet, in contrast to social media, search or PPC campaigns.
Dynamic creatives
Dynamic creatives combine different data points, live data, location, weather information, time of the day, user interest, and other factors to build dynamic creatives on the fly. Brand IQ offers custom dynamic creatives that break away with the traditional templates seen in Facebook and Google Ads.
Responsive design
Responsive design in the context of digital advertising refers to custom design and programming of rich media creatives that provide unified user experience across the web in ad slots with different dimensions and across different environments.
Sport events triggers
Triggers generally refer to signals for automated campaign start and end. Sport triggers are used widely by Brand IQ for customers in gambling, sports and entertainment, and e-commerce and provide a form of dynamic advertising based on change in scores, substitutions, and other game events. We provide coverage for major sports, including football, soccer, hockey, NBA, FIFA, and others.
Financial triggers
Financial triggers are related to financial information, such as stock prices, macro events, news, and other triggers. Widely used by our financial advertisers, Brand IQ often combines financial triggers with dynamic creatives pulling live market data.
On-the-fly calculations
We are experts in creating complex ads for ambitious clients. To that end, our creatives are capable of computing various metrics based on live data and formulae and even providing dynamic landing pages with variable parameters. Calculators, credit forms, card applications suddenly gain scale with our technical capabilities.
Product feed
Products feeds contain an up-to-date list of product availability, price, discounts, physical characteristics, and basically everything relevant that is typically contained on a product page. Used to create dynamic creatives, they provide all the necessary data for each product.
Dynamic pixels
Dynamic pixels capture user behavior in conjunction with visits to specific product pages and particular preferences, such as colors, models, sizes, etc. They could so be combined with multiple steps in the customer journey to check out or registration. Their purpose is to ultimately form audience segments that could be targeted or excluded from targeting.
Contextual targeting
Contextual targeting refers to the general topic or content pages and articles that users are reading. It is particularly useful as often larger media cover a variety of topics.
Keyword targeting
Keyword targeting narrows down on specific keywords. In the context of display campaigns, it is referring to the availability of certain words in the body of the page or article text. In search Advertising, keywords refer to the search queries of the users that are typically typed or dictated to the search engine.
In-depth URL targeting
URL targeting signifies addressing specific pages and subcategories in larger media. For example, a financial advertiser might want to show ads related only to a specific financial product. URL targeting allows such advertisers to target relevant pages at scale, without the need to type them one by one.
Remarketing
Remarketing or retargeting refers to showing ads to people who already visited a certain page. It is a way for advertisers to remind the user about their brand and to encourage them to return or to complete a specific action, such as finish a purchase or registration.
Dynamic remarketing
Dynamic remarketing narrows down on the specific product or service page that a user visited and shows a very relevant ad with the exact same product, service, or category that the user visited. Its purpose is to trigger a direct user response and get the user to convert. Dynamic remarketing is frequently used in e-commerce.
Custom product creatives
Custom product creatives are similar to dynamic creatives in the sense that they contain dynamically variable information but they are not related to remarketing and aim to promote specific products to relevant audience segments. Such creatives could show one or multiple products at a time.
AUM monitoring
Amount under management or AUM refers to the assets a financial institution is managing or administering. Often, issuers are faced with the difficult task of optimizing against ROI related to an indirect conversion path. Brand IQ captures AUM information and programmatically optimizes campaign targeting to increase trading volume and AUM.
Subscription bidding
Subscriptions and converted users are the paradigm for most advertisers. A form of CPA optimized bidding, subscription bidding is geared towards subscriptions of new users and could be layered with behavioral data to bring in high spenders or prolific shoppers.
Performance marketing
Performance marketing often refers to campaign spending only when a user interaction occurs. Since most user interactions are clicks, performance marketing is synonymous with PPC or pay-per-click advertising. It typically occurs in closed networks, such as the major social media networks and Google Ads.
Behavioral targeting
Behavioral targeting refers to data science used on large sets of cookies, device IDs, and account profiles to group their behavior into interest-based categories. Behavioral targeting is realized by choosing audience providers or DMPs who sell such grouped data programmatically.
Dynamic search
Search ads are becoming more and more automated. Dynamic search refers to search ads whose content changes on the fly in response to user queries and the particular content on the advertised website. They are firm of nearly fully automated search advertising campaigns.
Keyword optimization
Sometimes in search advertising campaigns, keywords can play an important branding role. Optimizing for specific keywords makes sure that advertisers appear on important competitor or key brand keywords in the most cost effective way.
Responsive search
Search ads are keeping up with the trends in website development and the tendencies to automate where possible. Responsive search ads change their length and appearance depending on the search queries, ad type, and environment.
Carousel ads
Carousel ads represent a story-telling that appears in most social media and refer to multiple images and text, arranged as a carousel. They could present different product or service features or serve as a smart way to show eye-catching designs. More recently, carousel ads have become popular in other media, for example in rich media display ads.
Similar audiences
Audiences can be 1st and 3rd party or groups of added or excluded audiences. Similar or look-alike audiences refer to statistically significant matches between 1st and 3rd party audiences, in which similar customers are matched from the seed audience with the goal of enhancing conversions and boosting the overall campaign performance.
Audience exclusions
Similar to a Venn diagram, audiences can be included together or excluded to form new ones. Given the nature of digital advertising, user audiences are imperfect and never contain PII, which make audience exclusions a necessary but imperfect tool to segment users and refine targeting.
Geofencing
A form of geo targeting, fencing refers to location targeting based on the distance from a reference point or a geolocation. Mobile devices with enabled location services transmit their location very precisely (think about how you navigate using a map on your phone) and allow for customized ads to be served based on where users are. Geofencing is particularly useful for Brick & Mortar businesses looking to message users nearby.
Audience digitalization
The multitude of service providers, such as email, domain, financial, banking, and other services collect vast amounts of email and address data. So do larger advertisers who interact with multiple customers. These disjoint sets of data can be combined and matched to identify which online identifiers (device IDs and cookie data) correspond to offline users. Audience digitalization serves as a great way to add data points to online user pools and helps serve more relevant campaigns.
Click-to-call ads
A form of digital ads, click-to-call formats are encountered on mobile devices in display and search advertising. In search, phone numbers appear as ad extensions and make it very easy for users to call the advertiser phone number. In display, instead of clicking users are prompted to make a call. These formats are particularly useful for advertisers with physical locations and in-person appointments that typically receive inbound calls, such as legal firms, hotels, and others.
Website audit
Brand IQ regularly performs audits on the advertised websites and apps of our clients. We look for issues with user experience, page flow, payment glitches, and other details that may disrupt the user experience. In addition, we make sure that the properties are tagged correctly to account for all user interactions and conversions. In the age of GDPR, our team also make sure that advertisers deal properly with user data and consent. For financial and gambling websites, we also check compliance details, such as risk disclosures and proper gambling practices.
Tagging
Tagging refers to placing codes on the websites or apps to ensure user actions are properly accounted for. These include measuring user interaction with product pages, tracking conversions, clicks, form completions, and other actions. We work with most of the leading tagging providers or handle custom advertiser requests for tag implementation. For dynamic and product setups, we handle dynamic tags on product pages and ensure proper feed formatting.
Third-party audiences
Third-party audiences consist of anonymous lists of device IDs and cookies matched with specific online activities or interests. They are collected by DMPs and other data firms and transacted programmatically. Third-party audiences allow for multiple behavioral flavors and could be layered on top of contextual and device targeting. Many people view behavioral targeting as creepy or violating privacy but in reality it is completely safe and anonymous. It only helps to serve more relevant and interesting ads and ultimately improves the consumer experience.
Direct deals
Programmatic direct refers to direct reservations between publishers and advertisers in which they agree on a specific metric, for example impressions, to be delivered at a given fixed price. They serve multiple purposes in helping advertisers book inventory during prime-time or in sought-after spots. Unlike old-fashioned RFPs, direct deals do not require exchanging tags or creatives. They heaven automatically through DSPs and SSPs which saves time and makes tracking and billing a lot easier.
Brand safety
Inventory across the web contains some pretty dark and weird creatures. Brand safety technologies serve to digitally label and sort out inventory to protect advertisers from having their ads appear on unwanted inventory. Leading brand safety providers that Brand IQ works with include DoubleVerify and IAS. They are often integrated directly with the DSPs that we utilize.
Device targeting
Digital advertising technologies have evolved and offer sophisticated control to target specific devices, operating systems, and different ad environment. Brand IQ leverages state-of-the-art technology to ensure complex advertising strategies get executed on target. In addition, we hone on the advantages of different devices and custom-tailor the creatives our advertisers require to look amazing on every device.
Compliance
Financial and gambling advertising requires careful compliance monitoring in various destinations worldwide. We have in-house council and expertise to work with advertisers from the UK, EU, USA, and Southeast Asia.
Social media
Social media generally refers to the big platforms, including Meta’s Facebook and Instagram, TikTok, LinkedIn, SnapChat, Quora, Reddit, and Pinterest. Their advertising formats are constantly evolving and begin to look more and more similar. This makes it easier for advertisers to efficiently produce organic and paid content.
