What is display advertising?
Display ads refer to a variety of banner and rich media creatives, often combining text, images, video, or audio. They appear in well-defined areas on websites and apps. The more impactful display ads leverage high-quality assets and real-time information in order to catch the attention of viewers, encourage them to click-through to a landing page, and take action.
Types of Display Advertising
Static Banners

Rich Media

Native

Dynamic

In-banner Video

App Install

Paralax

Why Display Advertising?
Omni-Channel
Brand IQ is platform- and media-agnostic and strives to offer our clients consolidated media buying, covering all major slices of display inventory and available creative formats.
Brand Visibility
A picture often speaks a thousand words. Display advertising provides a visually appealing and targeted way to present your brand across different screens and increase its visibility and recognition across the relevant audiences.
Brand Recognition
Persistence in display advertising, combined with visually appealing creatives, creates and strengthens brand recognition. It in turn helps your brand stand out against competitors and convert even offline.
Nurture Leads
Display advertising is a great way to enhance the performance of other advertising channels. A well-targeted display ad can remind customers already familiar with your brand and encourage them to make a purchase.
New Audiences
The vast reach and abundant targeting options of display advertising make it a great tool for tapping into new audiences, selected by the context, topic, website or app they are engaged with or behavioral criteria.
Data-driven Decisions
Display advertising creates ideal opportunities for A/B testing and experiments. You can quickly devise variations in the creative message or design and check efficiently which versions perform best.
Boost ROI Across the Board
Display advertising naturally enhances your brand's online presence and could potentially boost ROI across other channels, including search and social.