What is display advertising?​

Display ads refer to a variety of banner and rich media creatives, often combining text, images, video, or audio. They appear in well-defined areas on websites and apps. The more impactful display ads leverage high-quality assets and real-time information in order to catch the attention of viewers, encourage them to click-through to a landing page, and take action.

Types of Display Advertising

Static Banners

The simplest display ads, static banners consist of an image with a single exit link. Typical mobile display ad sizes are 300×250, 320×50, 320×100, and 320×480. On desktop, in addition to the rectangle sizes, popular ones are also 120×600, 160×600, 300×600, 336×280, 728×90, and 970×90. Depending on the specific market, there may be other sizes as well, such as 970×250 and 580×400.

Rich Media

Rich media display ads fit into the sizes of the standard banners but offer appealing and often interactive combinations of audio, video, pictures, and text. They present an eye-catching story to the user and tend to attract more attention. Technically, rich media ads have the structure of mini webpages and are often responsive, thus fitting into additional smaller and larger ad slot sizes.

Native

Native display ads are a unique blend of text and rich media components with responsive design. They blend with the content of the specific page or app that user is engaged with and provide a non-disruptive experience. Native ads allow brands to deliver very targeted messages to users in the right mood and context.

Dynamic

Dynamic ads provide a powerful tool to bring in live data, such as varying price and availability data into rich media creatives. Brand IQ has developed unique customizeable formats for dynamic ads that serve well the e-commerce, retail, and financial industries. We can dynamically vary the creative message, background, and other key components based on the user location, time of the day, state of the market, feed data coming from the advertiser, and many other variables.

In-banner Video

In-banner video ads are a hybrid creative format, on the intersection of rich media ads and outstream video. They fit in the ordinary sizes of static and rich media ads but provide high-quality muted streaming video content. Interested users can turn the sound on and interact with the ad by clicking in. In-banner videos are a great way to show eye-catching content in the typical ad slots of webpages and apps.

App Install

Ad install ads are optimized for mobile devices and follow the formats of major app stores, including the Apple app store and Google Play. They pull live data from the app page, such as reviews, ratings, and app screens. Their CTA is optimized for app installations. On click, they usually take the user straight to the app page where they can download the app.

Paralax

Paralax ads are optimized for mobile devices and take advantage of scrolling within the page or app to create motion, which often appears 3D-like. They are catchy and suit very well brands that advertise specific consumer products. Inherently light, these ads are fast to load and provide an uninturrupted user experience.

Why Display Advertising?

Omni-Channel

Brand IQ is platform- and media-agnostic and strives to offer our clients consolidated media buying, covering all major slices of display inventory and available creative formats.

Brand Visibility

A picture often speaks a thousand words. Display advertising provides a visually appealing and targeted way to present your brand across different screens and increase its visibility and recognition across the relevant audiences.

Brand Recognition

Persistence in display advertising, combined with visually appealing creatives, creates and strengthens brand recognition. It in turn helps your brand stand out against competitors and convert even offline.

Nurture Leads

Display advertising is a great way to enhance the performance of other advertising channels. A well-targeted display ad can remind customers already familiar with your brand and encourage them to make a purchase.

New Audiences

The vast reach and abundant targeting options of display advertising make it a great tool for tapping into new audiences, selected by the context, topic, website or app they are engaged with or behavioral criteria.

Data-driven Decisions

Display advertising creates ideal opportunities for A/B testing and experiments. You can quickly devise variations in the creative message or design and check efficiently which versions perform best.

Boost ROI Across the Board

Display advertising naturally enhances your brand's online presence and could potentially boost ROI across other channels, including search and social.

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