What is CTV?
How CTV ads work?
Why CTV?
Largest screen
CTV content is often streamed in place of ordinary TV on the largest screens in a home. This means CTV ads get the spotlight!
Audience targeting
CTV ads transacted programmatically offer diverse targeting options and access to premium addressable audience segments.
Cross device attribution
CTV is typically streamed using the same home internet connection as all other home devices. The interaction process of the user, beginning with the viewing of a CTV ad and ending with a mobile or laptop purchase, can be properly attributed.
Non-skippable
CTV ads are not traditionally skipped because people are accustomed to blocks of TV ads. Hence, a well-executed video ad is very likely to get the full attention of the user it is intended for.
Nearly full completion
Video ads on CTV are skipped less frequently than traditional pre- and mid-roll video ads. People are accustomed to TV ads and typically appreciate well-made videos.
100% In-view
CTV ad formats offer the highest viewability of all advertising. Like ordinary TV formats, they are always in view and ensure your ad gets noticed by real people.
Premium content
CTV ads appear during premium content created by some of the largest media worldwide due to the barriers to entry. Unlike the rest of the internet, it is difficult to get CTV ads on top of mediocre content or fake media.
Audible
Unlike ordinary video ads, CTV ads are rarely muted. Because they are targeted, the ads are more engaging and appreciated by users, and typically remain audible.
Brand safe
Due to the barriers to entry and the strong categorization of content, bad actors are virtually absent from the CTV environment, bringing brand safety controls to a whole new level.
