What is CTV?
Connected TV (CTV) is the future of television. It is a cordless delivery of TV content, streaming over any device connected to the internet. Advertisement-powered CTV entails video on demand transacted programmatically whick alleviates subscription fatigue and reduces the overall cost of content for the end users.
How CTV ads work?
Connected TV (CTV), is a smart TV, smartphone, desktop, tablet or any device that is connected to the internet and facilitates the delivery of streaming video content.
A CTV device connects to the internet through built-in-capabilities or an external over-the-top (OTT) piece of equipment that enables old-fashioned standard TV to become smart.
CTV advertising occurs during the in-app experience. In addition to typical programmatic targeting capabilities, CTV ads can be based on the operating system, app, or content producer the user is engaged with.
A video ad similar to pre- and mid-roll ads on computers, laptops, and smartphones appears. The overall user experience remains similar to traditional TV.