Brick and Mortar Meets Digital

Brick and mortar meets digital

TMX is one of the largest importers and distributors of house appliances in Central and Eastern Europe with over 20 years of experience in the market.

More users

0 x

Lower CPA

0 x

More purchases

0 x

Industry

Brick & Mortar, Retail

Objective

Brand awareness, Sales, Customer loyalty

Media

Display, Video, Social, Search

The challenge

Our goal as a digital partner was the increase the influence of the TMX brand while boosting sales through both their website and physical locations.

Key results

Our work focused on utilizing multiple, unique digital channels, and using each one to complement a coherent brand message for TMX. In programmatic display, for example, we accumulated converting audience segments and leveraged them with dynamic, re-marketing strategies using custom data-driven creatives. We crafted dynamic copy and collateral that affirmed the brand identity of TMX while showing potential buyers the products they were interested in. Our data feeds ensured up-to-date prices and availability were always displayed.

The solution

We created a comprehensive advertising strategy with clearly measurable goals at its core. We selected the most suitable advertising channels across programmatic, search, and social media. Our team experimented with dozens of strategies and utilized A/B tests of creative content across all channels. We set aggressive targets for viewability in order to increase brand awareness and boost sales. The most successful prospecting strategies and creative formats were complemented with dynamic product creatives that further increased sales while preserving and strengthening the TMX brand. Our use of memorable rich media and dynamic collateral created the hallmarks of the TMX brand online.

Our team expertly synced with TMX’s website development agency and internal marketing departments, ensuring a coherent brand message across all channels. Our data-driven approach influenced everything from website design to advertising strategies to social media presence, and even allowed them to take advantage of various promotions and influencer boosts!