What is audio advertising?
Audio advertising is the upgraded version of traditional radio ads. It usually serves as an extension of video and CTV assets by using their audio track, often partnered with a companion creative. Audio ads are an excellent way to further promote a brand and encourage the users to imagine interacting with the goods or services offered.
Audio ad types
Audio ads consist of audio assets without visuals. They are typically up to 60 seconds long.
Companion ads serve as visual aid to the audio ads. They usually appear as 300×250 or overlay display ads on mobile devices and enable users to go to a landing page.