What is audio advertising?
Audio ad types
Audio ads
Companion ads
Why use audio ads?
Brand lift
Audio ads promote a deeper level of engagement with your brand by providing personal audio experiences that drive key advertising metrics and enhance brand lift.
Reach unique audiences
Audio ads help advertisers extend their messaging to a growing audience of highly focused users while they are interacting with their favorite content in-home and on-the-go.
Measure results quickly
Audio ad metrics provide useful insights into the success of certain messages and calls to action. Brand IQ is uniquely positioned to help advertisers understand the ad metrics and implement optimizations quickly and accurately.
Decrease cost & time
Audio ads help advertisers reach target audiences at a smaller cost, using fewer resources and production time compared to other media types.
Enhance brand safety
Audio ads provide access to high-quality inventory, non-skippable ads, and in-app listening that diminish fraudulent activity. They are usually run by premium platforms with curated content.
Support local artists
Audio ads enable advertisers to make a meaningful difference by supporting local talent and encouraging artists to stay independent.
