A New Frontier for Sports Betting

Our client is a successful regional online sports betting platform. In addition, the company owns a number of physical casino locations, which are famous for their jackpots and quality of customer service. Despite being a relatively young business, the company has received numerous accolades and has gained significant popularity within the gambling industry.
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ROI
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More clicks
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Impressions

Industry

Gambling

Objective

New user registrations, new deposits opened, increase in deposit amounts

Media

Display, Video

The challenge

At the time we started our campaign, the business was almost brand new. While the physical locations enjoyed a quick and steady popularity, the same did not apply to their online betting platform. The absence of an online customer base was their main pain point and they needed help establishing a foothold in what was a new frontier for them. Further, in order to evaluate our success, we were given a specific set of awareness and engagement metrics that guided our strategy – number of registered new users, number of new deposits and growth rate of those deposits.

Lastly, we discovered that there were established regulatory challenges relating to remarketing of gambling operations, so we had to build our strategy to overcome those and set up both remarketing and prospecting audiences.

Key results

The first flight of our campaign lasted for a total of six months during which time we grew their online user base in the thousands with hundreds of new deposits and hundreds of thousands of additional deposits, with combined revenues in millions of dollars. Our digital efforts not only generated solid financial returns for the client, but also began outperforming their highly successful physical locations.

The solution

To work around the remarketing regulatory challenges, we leveraged our proprietary technology as well as our team’s expertise and programmatic advertising know-how and were able to overcome the issue, offering a variety of interactive digital formats such as dynamic coefficient ads, scratch cards and others.
In parallel, we implemented a campaign for customer prospecting purposes which, in contrast, was allowed for gambling businesses so there were no regulatory challenges there. Once the campaign was completed, we conducted an in-depth performance analysis over the course of the entire 6-month period and determined that in addition to a solid return on investment, as described above, our efforts had generated hundreds of millions of impressions and content views, thereby boosting awareness of the brand in the online space.
Despite all other metrics, though, one figure stood out to all of us and that was the total return on advertising. While our client spent a considerable budget on the two campaigns, the amount of sales revenue generated from them was about 36 times higher, so the final ROI figure was about 3,600%.

Industry

Gambling

Objective

New user registrations, new deposits opened, increase in deposit amounts

Media

Display, Video

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